Legal Framework for Influencer Marketing in the UAE
In the UAE, influencer marketing is strictly regulated. A well-drafted Influencer Agreement is essential to define deliverables, intellectual property rights, and compliance with the National Media Council (NMC) guidelines.
Key Contractual Elements
- Clear definition of content deliverables and posting schedules.
- Explicit clauses on NMC licensing and advertising disclosures.
- Intellectual property ownership and usage rights.
- Exclusivity and non-compete provisions.
- Termination clauses and dispute resolution mechanisms.